Responsible Stakeholders in Food Risks Communication and Informed Consumers in Surulere Area of Lagos State, Nigeria

Abstract

In developing countries, the capacity to handle life-threatening health and nutritional risks is under great threat. Studies have emphasised effective communication of food risks as a measure for motivating behavioural patterns which would correct this imbalance. This study investigates the media used for publicity of food risks, level of awareness and sensitivity of consumers, as well as stakeholders' collaboration for effective prevention and control of food risks. The mixed-method design utilised involved the distribution of 110 copies of questionnaires among consumers within Surulere Local Government in Lagos and interview sessions with representatives of food manufacturing companies, mass media and regulatory bodies. Television, radio, social media, and public messages by the National Agency for Food and Drug Administration and Control (NAFDAC) were prominent media of food risks communication; the activities of the regulators led to increase in consumers' awareness and sensitivity to food risks and their benefits. Manufacturers were found to adhere to standards in food production, storage, and distribution. There was an effective collaboration among stakeholders and leading to food safety, trust and standard maintenance, and quick information provisioning.